Sponsorship was taken to the next level with Malcolm Lange’s Team Medscheme riding BH and Corima. The team stamped its authority on the pro cycling scene and were the first team to win the Argus, the Amashova and the 94.7 all in the same year.
In 2009, we realised that there was a need for more retail stores offering customers exclusive brands and better service than some of the bike shops were providing. BH Bikes SA was renamed Complete Cyclist and the retail business was formed. The distribution business was separated and moved to New ERA Solutions,now trading as New ERA Distribution.
We also started our own club and racing team that had instant success. Our black and yellow kit can easily be seen at most of the major cycling events.