In January, Complete Cyclist Bryanston was officially launched as a Specialized Elite Store. Following this same year, Complete Cyclist Bedfordview was established and launched as an official Specialized Elite Store in October.


With the growth of the store, the team and club members have grown and are becoming known as a competitive cycling team. This saw McCarthy coming on board as the main sponsor for the racing team and club. This has allowed the team to grow to 44 strong riders and make a mark in the racing world.

In September the store has gone under renovations to improve the look and feel of the store and keep innovating with the latest trends. This will change the store to a Specialized Elite store as


The store grew significantly and moved to a bigger space to cater for the demand of the market. CC obtained the rights to stock and sell new bicycle and clothing brands in store such as Specialized, Pivot and Willier.


September marked the official opening of our second Store – Complete Cyclist Hout Bay. Once again, the store has filled a much needed gap in the area and will no doubt be a hit with customers in the area.

Our sponsorship of Team Medscheme with BH and Corima continued and they were dominant as ever, again winning the Argus, Amashova and 94.7.


October was the official opening of Complete Cyclist’s first retail store in Bryanston, Johannesburg. The store filled a much needed gap in the area and has been an instant hit with customers.


Sponsorship was taken to the next level with Malcolm Lange’s Team Medscheme riding BH and Corima. The team stamped its authority on the pro cycling scene and were the first team to win the Argus, the Amashova and the 94.7 all in the same year.

In 2009, we realised that there was a need for more retail stores offering customers exclusive brands and better service than some of the bike shops were providing. BH Bikes SA was renamed Complete Cyclist and the retail business was formed. The


Saw our first small sponsorship of BH Bikes to the Supercycling Cycling Academy.


Mike Hewan joined Scott and Jerry as the hobby started to turn into a business. At the same time the agencies for Corima (hand-made French carbon wheels) and Etxeondo (Boutique Spanish Cycling clothing) brands were secured.


Jeremy Tindall and Scott McKenzie teamed up and began importing BH Bikes from Spain. The company was originally called BH Bikes SA and it really started out as a hobby and a way to “Love the Ride, live the Lifestyle