It takes a degree of passion for riding that can’t be faked to fully appreciate SRAM RED®. It was created to blur the boundaries between machine and athlete. Discipline, Dedication, Consistency, Sacrifice. These are the qualities of riders riding at the highest level, and they need machinery forged of the same mettle. Powerful and pure. Light and quick. This is SRAM RED®. It’s what real advancement means: Leveraging design and innovation without restraint on performance. Helping to blur the boundaries between bicycle and athlete.